Cycling needs to do more to grow outside of the Tour de France. (Photo by George Wood/Getty Images) Cycling is a beautiful and complete sport. It is about individual performance as much as team strategy; has drama, proximity to the public and impressive scenery; and it’s a sport that billions of people can relate to.
Yet cycling is suffering from a revenue problem. Currently, teams have to rely on sponsors to survive. Apart from an attempt at collective selling via media platform Velon, teams are generally unable to generate their own income.
As a result, many of the riders we see taking part in races find it difficult to take home a competitive salary.
This situation is due to cycling’s authorities failing to create a structure capable of reaping the monetary benefits that a sport of its size should.
In summary, there are currently too many races, all competing for the same, limited media attention.
In the main races, such as the Grand Tours, there are simply too many riders, which is creating dangerous situations.
And, unlike football or Formula 1, spectators are unable to form allegiances with their respective teams – an essential step on the journey to success.The sport is too reliant on the achievements of the Tour de France , which dominates the calendar and is responsible for the majority of TV revenues.However, the Tour’s organisers should not be expected to share their profits. Instead, the entire sporting model needs an overhaul to ensure greater revenue sharing, longer-term team presence, and a […]