When Max Verstappen beat Lewis Hamilton in the final lap of the final Grand Prix of the 2021 Formula 1 season to claim the title, the immediate thought that came to mind was how scintillating the view from behind the scenes and the unpacking of the subsequent fallout would be when the next series appeared on our televisions.
The Netflix show has undoubtedly been a boon for the sport, and while not quantifiable, broadcaster ESPN has seen their Formula 1 audience double since 2019, so could cycling be bracing for a similar boom?
While the makers of that show, Box to Box Films, are also the team behind this planned cycling series, there is no guarantee of similar success. However, the promise of expanding the sport to new audiences and the sounds of a medium-to-extremely-large cash register opening has piqued the interest of Tour de France organiser ASO enough to allow talks to proceed.
The current plan involves eight WorldTour teams, with filming set to centre around this summer’s Tour de France and the series to air in May 2023.
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VeloNews reports the eight teams currently involved in the project are Jumbo-Visma, EF Education EasyPost, Quick-Step AlphaVinyl, Groupama-FDJ, Ineos Grenadiers, Ag2r Citroën, Alpecin-Fenix and Movistar.
The reaction from those teams’ bosses has so far been mixed. Quick-Step’s Patrick Lefevere says he has verbally agreed for his organisation to participate […]