The breakaway led by Laurent Didier of Trek Factory Racing races through Garden of the Gods on the first lap Thursday, Aug. 21, 2014, during Stage 4 of the USA Pro Challenge cycling race in Colorado Springs. (AP Photo/The Gazette, Christian Murdock) This story first appeared in The Outsider , the premium outdoor newsletter by Jason Blevins.
In it, he covers the industry from the inside out, plus the fun side of being outdoors in our beautiful state.
A team of cycling’s top reporters has forged its own new media outlet, hoping its subscriber-based model can rebuild cycling media.
In its first 24 hours of selling $99-a-year memberships, the Escape Collective has enlisted thousands of subscribers, said Caley Fretz, a Durango-based cycling journalist who co-founded the new venture with editor Wade Wallace, who founded the influential Cycling Tips in 2008 and left his creation last year.
“I think there is a groundswell of support for this type of media,” said Fretz, who has enlisted eight full-time reporters in the Escape Collective, most of them Colorado-based but focused on cycling worldwide. “We saw this need and this huge trust gap in cycling media and we thought we could find a solution. This is our answer.”
Fretz also worked as an editor at Cycling Tips before he was laid off last year by the outlet’s new owner, Outside Inc.Most of the new Escape Collective’s staff and 17 contributors are refugees of Outside Inc. The Boulder-based media company last fall let go 54 of its […]
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