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Cycle of Influence Summit tailors agenda for a post-pandemic industry

Cycle of Influence Summit tailors agenda for a post-pandemic industry

BENTONVILLE, Ark. (BRAIN) — After its planned launch was interrupted by COVID for two years, the first Cycle of Influence Summit will be held next…

Tuesday, Aug 16

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BENTONVILLE, Ark. (BRAIN) — After its planned launch was interrupted by COVID for two years, the first Cycle of Influence Summit will be held next month in this fast-growing cycling town. The get-together will have an agenda that organizers have modified substantially since the first planned event in 2020, said show director Sergio Bravo.

“It has evolved a lot,” since the first plan, he said.

The show is Sept. 6-8 at the Record conference center in downtown Bentonville. Bravo is offering a 10% discount code for BRAIN readers: brain10COI. The code expires Friday.

When Bravo was planning the 2020 event he focused the agenda on big pre-pandemic issues including the trend of power sports retailers stocking e-bikes, for example.

While that remains an interesting topic, other issues have risen to the top as e-bike sales have increasingly become a big part of most IBDs’ business. In a more mature e-bike market, safety and legal issues are top of mind for many in the industry.

“Now every shop is trying to get their hands on e-bikes to sell. The new issue is that there are tons of new riders on bikes and we need to ask, ‘what are safety provisions for those people? How do we corral these new riders to teach them and educate them, give them knowledge, so they don’t just go as fast as they can down the street and the trails?”

Speakers on safety and legal issues around e-bikes will include Steven Sheffield of Bosch, attorney Steven Hansen, and retailer Chris Nolte, […]

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