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Could signing Pauline Ferrand-Prévot convince Ineos Grenadiers to invest more in women’s cycling?

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Friday, Oct 21

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Ineos Grenadiers made its first tentative steps into women’s cycling when it announced the signing of Pauline Ferrand-Prévot .

Since its inception as Team Sky back in 2010, the team has been resolutely men’s racing focused. Indeed, it was entirely road racing focused until the talented multi-discipline rider Tom Pidcock came along at the beginning of last year and convinced the squad to branch out.

Despite a growing number of sponsors keen to invest in both women’s and men’s racing, across the various cycling disciplines, and almost all the men’s WorldTour squads on the road having a women’s team, Ineos Grenadiers has not joined the flurry.The team, which was created with the intention of guiding the first British rider to win the Tour de France, has had a pretty singular approach to cycling in its 12 years of racing. Though it has expanded its remit a little in recent years, its primary focus is to be a team that wins the men’s Tour de France. Also read: Events such as Filippo Ganna’s hour record attempt are nice publicity stunts, but the men’s Tour de France remains the main focus. […]

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