Denver, CO — The Colorado Classic® presented by VF Corporation today announced the continuation of its innovative TV streaming model and the launch of a new 2020 video series to celebrate and empower female athletes while furthering conversations about social change. "We believe that the key to advancing the business opportunities and consumer engagements for women’s cycling is through increased exposure," said Lucy Diaz, CEO of RPM Events Group, the organizers of the Colorado Classic. "As we continue to develop the defining elements of the Colorado Classic and the supporting media platform, broadcast coverage is a major focus — in a way that is both free and readily accessible for the consumer while also financially sustainable for the race." Ahead of its women’s only debut in 2019, the Colorado Classic set out to explore and invest in new ways to create and stream content. Pioneered and put to the […]
Click here to view original article at: www.bicycleretailer.com