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Classified Cycling launch 7 wheel brand partnerships

Classified Cycling launch 7 wheel brand partnerships

Classified Cycling have announced that 7 leading wheel brands have committed to bringing Powershift ready wheels to market. The partnership rollcall reads: DT Swiss, Mavic,…

Wednesday, Jul 13

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Classified Cycling have announced that 7 leading wheel brands have committed to bringing Powershift ready wheels to market.

The partnership rollcall reads: DT Swiss, Mavic, Fast Forward, Enve, Reynolds, Boyd Cycling, and Spinergy.

Enabling cyclists to combine their favourite wheelset with the Powershift technology, these 7 wheel brands will be the first to join the Classified revolution, marketing specific Powershift ready rims.

By opening up the interface Classified embraces a new and important chapter in its expansion, giving road and gravel cyclists a broad range of wheel options, designed to work perfectly in combination with the deep tech of the Powershift hub. This widespread adoption of a new standard of shifting technology is an unique moment in the cycling industry. The Classified-ready partner wheels will include a selection of higher segment premium rims, with road, gravel and MTB options available. They will be competitively priced in line with the current partner wheels.

Of the announcement, Classified CEO, Mathias Plouvier comments: “There was a big request coming from the industry and riders around the world to make Powershift more accessible. So we are beyond excited to announce that we have partnered with 7 leading wheel brands to build bespoke Classified ready wheels.”

“This broad adoption of Powershift underlines the market’s recognition that our innovative shifting system is well and truly accepted within the cycling ecosystem …. we’re looking forward to seeing more and more cyclists integrating Powershift into their favourite wheel.”

Hub Only solution also launched With leading wheel brands joining the Classified revolution, the […]

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