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Chris Hoy: British Cycling deal can ‘put cycling on Shell’s agenda’

Chris Hoy: British Cycling deal can ‘put cycling on Shell’s agenda’

Sir Chris Hoy, 2022 world track championships (screenshot – BBC Three) “If you want to make change, it’s better to be on the inside,” the…

Saturday, Oct 15

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Sir Chris Hoy, 2022 world track championships (screenshot – BBC Three) “If you want to make change, it’s better to be on the inside,” the six-time Olympic champion said

British Cycling’s much-ridiculed partnership with Shell could help inform and influence the oil giant’s environmental policies, says Sir Chris Hoy.

Speaking at this week’s world track championships in Saint-Quentin-en-Yvelines – where Great Britain’s Shell-branded riders secured a thrilling gold medal against Italy’s Filippo Ganna-powered Olympic champions in the men’s team pursuit – the sport’s most decorated track star claimed that while the deal was “controversial”, many of British Cycling’s staff and riders believe that it provides the governing body with the opportunity to “put cycling on the agenda” and give it “a voice” within the fossil fuels industry.

Earlier this week, the national governing body was accused of facilitating ‘greenwashing’ after announcing that it had agreed an eight-year sponsorship deal with the multinational oil and gas company.

> "Greenwashing, pure and simple" – fury as Shell UK sponsors British Cycling

According to British Cycling, the partnership with Shell – which, the governing body has clarified in recent days, is not equivalent to the ‘Lead Partner’ role formerly held by HSBC – “will see a shared commitment to supporting Great Britain’s cyclists and para-cyclists through the sharing of world-class innovation and expertise,” as well as “helping more – and wider groups of – people to ride, including ways to make cycling more accessible for disabled people.”

Shell UK, which operates the country’s largest […]

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