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‘Cav to the Tour’… now realistic?

'Cav to the Tour'... now realistic?

0:00 Cavendish with big win on final stage of Tour of Belgium 14 Jun 2021, 08:40 am 00:00 / 00:00 Share Share on Twitter Share…

Tuesday, Jun 15

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Cavendish with big win on final stage of Tour of Belgium

14 Jun 2021, 08:40 am

00:00 / 00:00

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Please consider updating your browser to play this videoHumans seek out narratives and patterns; the comeback story is a favourite, a veteran reinventing and backing himself to compete against a new generation of stars, a great of the sport building a career that spans decade. All elements are present in the improbable return of Cavendish to the Tour de France.It was an interesting off-season move that grabbed the headlines and was phrased in various ways, but the gist was that Mark Cavendish took a bet on himself, getting a personal sponsor to cover his contract on the high-level Belgian squad. There were few promises in return, no guaranteed races from team boss Patrick Lefevre and on the whole it looked like a deal with little to risk and a lot to gain for Deceuninck-Quickstep if the Manx Missile could regain any semblance of the sprinting ability that saw him dominate the sprinting world for the best part of a decade.Probably the only double-edged sword present in the choice was the speculation and expectation that comes with the move, selection decisions that will prompt questions from media and fans. It’s not the worst problem to have, as they say ‘any press is good press’, particularly when your business model is based on selling exposure.On the sporting stage, early promising performances at Coppi e Bartali and […]

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