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British Cycling’s Shell deal ‘controversial’ but could give governing body ‘a voice’ – Hoy

British Cycling's Shell deal 'controversial' but could give governing body 'a voice' - Hoy

British Cycling has been accused of getting involved in "greenwashing" after announcing an eight-year sponsorship deal with oil giant Shell British Cycling’s partnership with Shell…

Thursday, Oct 13

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British Cycling has been accused of getting involved in "greenwashing" after announcing an eight-year sponsorship deal with oil giant Shell British Cycling’s partnership with Shell is "controversial" but could help persuade the oil giant to look at its environmental policies, says Sir Chris Hoy.

Hoy said it could allow British Cycling to "have a voice in an organisation".

He added: "If you can get them to change their policy even slightly, than that’s a positive thing."

The deal with Shell comes after British Cycling’s partnership with bank HSBC finished at the end of 2021 and includes initiatives to make cycling more accessible for disabled people and target a ‘net-zero’ status.

But environmental campaigners say the "disappointing" move is "cynical PR" to improve Shell’s reputation.

An open letter has also been sent, asking the organisation to "renounce" the new partnership.

"It’s not just about elite sport," six-time Olympic champion Hoy told BBC Sport."It’s about representing the views of the entire membership and putting cycling on the agenda with a massive corporation like Shell."And if you can get them to change their policy even slightly, than that’s a positive thing."Speaking at the Track World Championships in France, Hoy echoed the surprise of many fans but said British Cycling is under pressure to secure the future of the sport."It’s not unfair to say that it was a controversial partnership to announce," he said."Most people were quite surprised at a cycling federation aligning with a global corporation in the oil industry – you wouldn’t think those two sit side […]

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