CRITICISED: British Cycling has faced criticism from environmental groups after announcing an eight-year partnership with energy company Shell UK British Cycling has faced criticism from environmental groups after announcing an eight-year partnership with energy company Shell UK.
The governing body said the deal, which begins this month and runs until the end of 2030, will accelerate its path towards net zero, but the announcement sparked a torrent of complaints from members on social media, with many saying they would cancel their subscriptions.
At a time when sustainability within cycling has become a huge talking point, British Cycling’s decision to partner with a major oil and gas producer, whose record on environmental issues has been repeatedly criticised, was labelled "greenwashing".
Friends of the Earth energy campaigner Jamie Peters said: "Cycling is the epitome of environmentally friendly travel. It’s deeply disappointing that UK Cycling could think it’s appropriate to partner with a fossil fuel giant.
"Shell is continuing to invest billions in oil and gas projects, while using cynical PR initiatives like this partnership to attempt to greenwash its harmful activities.
"Tobacco firms are rightly banned from sports sponsorship due to the damaging health effects. The same should apply to oil and gas companies which are devastating the health of our planet. Shell should have been told to get on its bike."
Greenpeace UK policy director Dr Doug Parr said: "The idea of Shell helping British Cycling reach net zero is as absurd as beef farmers advising lettuce farmers on how to go vegan."After being booted out […]