British Cycling has been criticised after announcing a long-term partnership with Shell UK (Steven Paston/PA) (PA Archive) British Cycling has faced criticism from environmental groups after announcing an eight-year partnership with energy company Shell UK.
The governing body said the deal, which begins this month and runs until the end of 2030, will accelerate its path towards net zero, but the announcement sparked a torrent of complaints from members on social media, with many saying they would cancel their subscriptions.
At a time when sustainability within cycling has become a huge talking point, British Cycling’s decision to partner with a major oil and gas producer, whose record on environmental issues has been repeatedly criticised, was labelled “greenwashing”.
Friends of the Earth energy campaigner Jamie Peters said: “ Cycling is the epitome of environmentally friendly travel. It’s deeply disappointing that UK Cycling could think it’s appropriate to partner with a fossil fuel giant. We can today announce @Shell_UKLtd as a new Official Partner for the next eight years, in a commitment to sharing world-class innovation, accelerating our path to net zero, and helping more and wider groups of people to ride.
Read more: https://t.co/aay13fNkaj “Shell is continuing to invest billions in oil and gas projects, while using cynical PR initiatives like this partnership to attempt to greenwash its harmful activities.
“Tobacco firms are rightly banned from sports sponsorship due to the damaging health effects. The same should apply to oil and gas companies which are devastating the health of our planet. Shell should […]