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Big Sugar Spices Up: Pro Riders, Families Flock to Bentonville’s Gravel Spectacular

Big Sugar Spices Up: Pro Riders, Families Flock to Bentonville’s Gravel Spectacular

Cyclists compete in Big Sugar Gravel 2021; (photo/Life Time Events) This Arkansas gravel competition offers 100-mile and 50-mile courses, each traversing some of the state’s…

Monday, Oct 17

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Cyclists compete in Big Sugar Gravel 2021; (photo/Life Time Events) This Arkansas gravel competition offers 100-mile and 50-mile courses, each traversing some of the state’s most beautiful landscapes.

When cyclists talk about Arkansas gravel racing, two themes quickly emerge: it’s fun and challenging.

“It was really, really, really hard,” said Adam Roberge last year after winning first place for men. “It was a hard day, an amazing course, and nothing more — just a lot of fun.”

The Big Sugar Gravel race returns on Oct. 22 this year, with more than 140 professional cyclists competing. Based in Bentonville, Ark., the course offers elevation gain, loose gravel, and the camaraderie that attracts novices and professionals to gravel riding. Riders cross one of Arkansas’ many rivers in the Big Sugar Gravel course; (photo/Life Time Events) Fitness company Life Time sponsors the event and other cycling races like the Leadville 100 and Dirty Kanza. That’s likely because gravel riding has quickly become one of cycling’s fastest-growing segments. As a result, the events continue to grow — despite the temporary setbacks caused by the pandemic.

Big Sugar has also given a much-needed economic boost to Bentonville.

“Bentonville has been a big, big supporter,” said Kimo Seymour, the president of events for Life Time. “The whole town has just welcomed us with open arms.” Options for Pros, Rookies at Big Sugar Gravel

Gravel events continue to attract all kinds of riders, from elite-level cyclists to casual newcomers. Cycling News reported that many U.S.-based gravel riders decided to skip […]

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