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Bianchi launches Race & Develop Collective to help grow the sport of cycling

Bianchi launches Race & Develop Collective to help grow the sport of cycling

The 2022 Sea Otter Classic was a launch event for many products, but Bianchi launched something different. They introduced a new collection of racers and…

Friday, Apr 22

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The 2022 Sea Otter Classic was a launch event for many products, but Bianchi launched something different. They introduced a new collection of racers and mentors dubbed the Bianchi R & D Collective. All photos courtesy of Bianchi What is the Bianchi R & D Collective?

The R & D Collective, which stands for Race and Develop, is a collection of elite-level athletes representing multiple cycling disciplines, all brought together by Bianchi to share their passions for racing and growing the sport of cycling.

The ensemble cast of six privateers spans the full spectrum of ages, geographies, and racing experience, with the program’s primary focus being on gravel racing. From an 18-year-old Texas high school student to a 51-year-old New England cyclocross legend, they all share a passion for competing at the highest level and have a common bond; the desire to inspire and develop other athletes in all things cycling.

“Bianchi is deeply invested in the future of our sport, its athletes, and the greater cycling community,” said Pat Hus, CEO of Bianchi USA. “We selected athletes to join our mission based on their accomplishments on the bike, but more importantly based on their story and what they are doing to make a difference in cycling.”

The team lineup includes three world-class coaches who are currently mentoring and training over two hundred athletes across the country in all cycling disciplines. Another athlete manages the largest Bianchi dealership in Colorado and works every day to develop and grow the sport.

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