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Bianchi Gains New Lif-e with e-Omnia ebike line headed for the U.S.

Bianchi Gains New Lif-e with e-Omnia ebike line headed for the U.S.

Bianchi e-Omnia US premiere at Marconi auto museum car collection Ferrari-18 “A new vision.” That’s a bold statement for any brand to make, let alone…

Wednesday, Jul 21

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Bianchi e-Omnia US premiere at Marconi auto museum car collection Ferrari-18 “A new vision.” That’s a bold statement for any brand to make, let alone the oldest bicycle manufacturer in the world. Now 136 years old, Bianchi was there before pneumatic tires were a thing. They also produced motorcycles for decades, and even cars under the Autobianchi marque which was a joint venture between Bianchi, Pirelli, and Fiat.

When you consider their history with motorized vehicles in addition to bicycles, maybe Bianchi’s new vision isn’t so radical after all. While Bianchi’s new CEO Pat Hus states that the brand will never abandon road racing to honor names like Fausto Coppi and Marco Pantani, the company is embracing a fundamental shift in philosophy. Focused on e-bikes. Yes, e-bikes.

Using the automotive and motorcycling eye candy of the Marconi Automotive Museum as a backdrop, Bianchi announced that they would be concentrating their efforts on what they call Bianchi lif-e (pronounced ‘lifey’). Currently, the Bianchi product line is about 90% road and 10% e-bike. But in the future, they expect those numbers to swing to 60% e-bike and 40% road. And while bikes like their futuristic looking, $13,200 e-SUV provided inspiration for the new line, Hus says that’s not where Bianchi is going. “Bianchi did not get into the eBike space with a me-too product, it’s innovative, it’s different, it’s got a look to it, it’s got a story to it, I am so happy with what we did.” Said Pat Hus, “There is […]

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