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Back(ed) by popular demand: HindSight launch refreshed V2 glasses for improved style and safety

LONDON, March 3, 2022 /PRNewswire/ — Innovative start-up brand HindSight are pleased to announce the launch of the V2 versions of their pioneering rear-view cycling…

Friday, Mar 04

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LONDON, March 3, 2022 /PRNewswire/ — Innovative start-up brand HindSight are pleased to announce the launch of the V2 versions of their pioneering rear-view cycling sunglasses. Launching on Kickstarter this week, the two new designs use enhanced proprietary rear-vision technology and feature all new aesthetics for improved style, functionality and fit. The new Artemis and Morpheus models are made of acetate for superior strength and weight, with frames available in Black, Clear and Tortoiseshell colours, and accompanying lens options including Red, Blue and Black. HindSight announce the launch of the V2 versions of their pioneering rear-view cycling sunglasses: introducing the new Artemis and Morpheus. (PRNewsfoto/HindSight) Hindsight was co-founded by Olympic cyclist Callum Skinner and launched its original design on Kickstarter in 2020, raising over £100,000 whilst launching the product to market successfully.

Catching the eye of former professional cyclist and Guinness World Record holder Mark Beaumont, he says of the new V2s: " The mirrored side sections if I’m riding around town make a massive difference in terms of my safety – I can just glance to the side, see through the lens, and safely ride forward while knowing exactly what’s behind me ."

Having had one too many incidences of almost being hit by overtaking traffic the idea was born. " I thought that if every other road user, from cars to buses have rear view mirrors, why don’t cyclists? Why, in a world that considers it so important that cars are required to have mirrors by law, are cyclists, […]

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