The 10-race criterium series announced by American teams, race directors and USA Cycling back in January now has a name, and a promise for livestreaming of the races.
The American Criterium Cup is the series title, with unity being a central theme in the branding.
“The series, and all the race directors associated with it, are excited to announce the name for the series, American Criterium Cup,” said Mike Weiss, race director of the Bommarito Audi Gateway Cup. “For 2022, the series will focus on the theme of unity, with events, teams, and USA Cycling having a common goal of elevating the stature of criterium racing in the United States.”
The American Criterium Cup was created in the wake of USA CRITS dissolving last year . USA CRITS was a 10-race series that offered livestream coverage of each event, plus multiple season-long points competitions within the series.
USA CRITS provided the American teams’ sponsors key visibility with the internet video reach. The American Criterium Cup will provide livestream coverage of all 10 events, with details on the streaming of each event to be announced soon, said USA Cycling’s marketing operations manager Tom Mahoney. When USA Cycling first announced the formation of the criterium series concept in December, it promised a $100,000 purse for the series. Since then, more events were added.
Notably absent from the 10-race rosters are Athens Twilight and Winston Salem, both staples of the previous USA CRITS series and that were run by the USA CRITS team.
Also when the series was […]