LUCERNE, Switzerland, June 8, 2023 /PRNewswire/ — Allwyn, a leading multi-national lottery operator, announces its inaugural partnership with the Peace Race (or "Zavod Miru"), a prestigious Under 23’s cycling tour, taking place in the Czech Republic from 8-11 June 2023.
Allwyn will bring its international presence and resources to support the tour’s international expansion, accelerating its progress and changing more lives for the better.
The Peace Race has a longstanding history as one of the world’s most inclusive and prestigious cycling tours. Founded in 1948, it was originally designed to promote peaceful cooperation within Central Europe in the wake of World War II and help ease Cold War tensions.
Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, commented:
"We, at Allwyn, are looking forward to watching the events of this year’s Peace Race unfold. This is an extraordinary event taking place in the beautiful Jeseníky mountains with 22 national teams participating from around the world. The race has a rich history and is rightfully regarded as one of the most inclusive and prestigious cycling tours in the world.
As with other stages in the Nations Cup, it fosters the best emerging talent in cycling and affords many the opportunity to showcase their skills and pursue their dreams. What sets the Peace Race apart, however, is the competition’s legacy of goodwill and cooperation, and we believe in its power to inspire and transform lives. We are excited to be a part of this tradition."
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