Local Bike Shop Day organiser The Association of Cycle Traders (ACT) is calling on IBDs, brands and other cycling organisations from across the industry to help pick the date for this year’s initiative.
In 2022, over 500 bike shops took part in the campaign, with organisations like the Department for Transport, Bike is Best, Cycling UK and British Cycling also putting their weight behind the day. This year, the ACT is encouraging the industry to take part in a vote to establish the date they feel the campaign should take place.
The key objective of Local Bike Shop Day is to raise awareness of Britain’s independent bike shops and drive footfall to stores on the day itself.
Jonathan Harrison from the ACT said: “2022 was an incredible year for Local Bike Shop Day, with more shops than ever taking part in the campaign. In its essence, Local Bike Shop Day is geared towards raising awareness of the incredible specialist knowledge and level of customer service that indie bike shops offer, while driving shoppers to stores. Because of this, we want the industry to play a role in picking a date for the initiative in spring, that ultimately, works for them.
“We have launched a survey which our colleagues across the industry can use to select the date they feel the date should fall on and the day with the most votes, becomes the date for this year’s Local Bike Shop Day.”
The dates that industry professionals will be able to vote on are:
⁃ Sunday […]
Continue reading the original article at: bikebiz.com