You could look at this jersey and chalk it up to just another artist collaboration. Or you could dive deep into the story behind it.
Oct. 11 marks Indigenous People’s Day. And one cycling brand is acknowledging it in a very special way. Velocio ambassador Gregg Deal is a member of the Pyramid Lake Paiute, an activist, an artist, a disruptor, and a cyclist. But that’s not all that defines him.
In this collaboration film with Velocio, Deal retraces a migration of his tribe from Lake Tahoe, Calif., to the Pyramid Lake Paiute grounds east of Reno, Nev. “These are my homelands. These are the places of my people — my ancestors were in these spaces. It’s incredibly important to me,” Deal said.
And starring in the film is not just Deal, but his artwork that he specially designed for a cycling jersey. gregg deal cycling jersey So, why choose a cycling jersey as his medium? “There’s a lot of ways I connect to the spaces that I’m in, and the bike is one of them,” Deal said. “This entire concept was born in the idea of amplifying marginalized voices.”
Here are just a few components of the jersey: A woman with a red handprint over her face, symbolizing MMIW (missing and murdered Indigenous women)
Deal’s “Zig Indigenous”: Shoshone Pete emblazoned with the lightning bolt from David Bowie’s “Ziggy Stardust”
Basket and textile patterns from Deal’s tribe gregg deal The jersey is definitely a work of art — it’s a collection of […]