Technology is changing cycling more rapidly than ever before. Here are the brands you should know about
Cycling is big business. Growing from a niche and somewhat left-field pursuit to something far more appealing to the general public, this transformation hasn’t escaped the attention of investors. Ten years ago, who would have imagined seeing adverts for a company with a premise as niche as Zwift plastered over daytime television? Or that the president of the United States would need his Peloton exercise bike modified to prevent it from being used to spy on him? Or that every production decision Brompton made would be picked over in the national newspapers? Not me. Otherwise, I’d have invested my cash more wisely and would be somewhere in the Bahamas rather than sitting in my jogging bottoms writing this for you now.
Either way, what’s increasingly clear is that cycling is attracting serious engagement from people who see its potential for continued growth. Along with this comes a desire to shake up stuffy business models, introduce new technology, or otherwise fundamentally change the way things are done. Looking both at recently successful companies and those seeking to launch new technology in the near future, here’s a rundown of nine cycling brands that are worth your attention. 1. VanMoof: The Model T of e-bikes
Suppose you made a single e-bike in two versions at extreme volume. How cheap could you sell that bike? The answer is much cheaper than all your rivals. This is the […]