370 independent bike shops took part in August’s Local Bike Shop Day event, organised by the Association of Cycle Traders and backed by several industry partners.
Representing a 37% uptick on the previous year’s participation in the Record Store Day inspired event, the network of stores put on a series of celebratory events for customers in order to highlight the role of the local store in the community.
For example, Cycle Solutions Uplands provided complimentary Local Bike Shop Day Goodie Bags containing Muc-Off and CLIF Bar freebies, as well as giving away free GG’s gelato to all customers, old and new, who supported them on the day! They also gave customers bonus points and entered them into a prize draw to win a £100 voucher.
Participation online drew in support from celebrities like Gail Porter who praised Look Mum No Hands!, through to Olympian Kye White who outlined that his reliance on Edwardes Cycles through his youth contributed to his progress.
This promotion meant that the Local Bike Shop Day website’s most popular page was the “find a local bike shop” search facility, indicating that consumers were actively looking for their local participating shop.
In the campaign’s final two weeks, the hashtags #supportyourlocalbikeshop and #localbikeshopday reached around 250,000 users on Twitter alone and on the platform, all posts mentioning Local Bike Shop Day had over 300,000 impressions/views. On Twitter and Instagram the amount of people following the accounts increased by 40% in the final fortnight of the initiative.
Inspiral Cycles celebrated the day in Durham […]