The Tour de France’s 2022 Grand Départ drew more than 1.6 million spectators across its three stages in Denmark, it has been revealed.
The figures are from an independent study conducted by Scandinavian communications firm Geelmuyden Kiese, Danish research company Epinion, media intelligence specialist Infomedia, tourism company VisitDenmark, and telecommunications firm Three on behalf of the Grand Depart’s Danish organising committee, which also revealed that almost 640,000 fans were present in Copenhagen during the first stage of the tour on 1st July.
Overall, the Grand Depart drew more than 722,000 international and domestic tourists, who generated in DKK757 million (US$107.6 million) in economic impact.
During the 100 days preceding the showpiece cycling race, 744 Tour de France-themed events took place across Denmark.
In terms of exposure, events garnered almost 80,000 editorial mentions, 60 per cent of which were from international media, between July 2021 and July 2022, reaching an estimated average of 76 million potential daily readers.
“We got everything we dreamed of and more. The Danish Tour Start was a celebration from start to finish,” said Sophie Hæstorp Andersen, Copenhagen mayor and chairman of the Grand Depart’s local organising committee.
“From the magical team presentation in Tivoli Gardens to the three fantastic stages to Jonas Vingegaard’s victory. With over 1.6 million spectators along the roads, lots of tourists, and a great international exposure, we are both delighted and proud.”Lars Lundov, chief executive of Sport Event Denmark, added: “We must take advantage of the fact that we have created such a strong image of […]
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