New research suggests that as many as 1.5 million cycle commuters are deterred by the lack of bike storage facilities at their workplace.
The research, carried out by Direct Line Cycling Insurance, reveals that commuters are being increasingly discouraged from cycling into work by a number of factors, with those who do ride to work often facing a dilemma regarding where to store their bike. The problem is indeed pronounced enough for business models to appear solely focused on alleviating the concern.
With the research finding that those who cycle to work every day typically spend around £873 on their bike, this points to an estimated £1 billion worth of bikes being used to commute every day across the UK. Direct Line suggests that irregular cyclists spend around £420, so less than half the upper figure cited by its audience. CI.N house research has average sales prices for pedal powered bikes (not specifically commuter bikes) sat at around £750 when sold via independent bike shops. ( Our report is available to purchase by emailing the editor ).
This does raise the question, “ How much is the cycling industry worth? ” relative to other UK economic sectors.
Given the substantial economic value, coupled with the positive environmental impact, it seems inconceivable that businesses, with ESG targets at front of mind, are failing to support cycle commuting – an activity which is also a pillar of meaningful corporate Health and Wellness initiatives. To this end, the British Council for Offices (BCO) is actively encouraging […]